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This web site has the following in the web page, "WJ Timber, Hardwood timber floors and wholesale decking supplier." Our analyzers saw that the web page also stated " Hardwood timber floors and decking wholesale supplier." The Website also said " Our floors are one the most important investments you can make in your home. Without a good base to start with, its hard to get that look you really want. Timber is the only flooring product that gives you the ability to adapt to any style, simply put - Timber is Timeless. Easy care - A properly sealed timber floor is easy to maintain and clean. We will source the product." The website's header had timber as the most important optimized keyword. It is followed by floors, flooring, and installation which isn't as highly ranked as timber. The next words wjtimber.com.au uses is wood. hardwood was included and will not be understood by search engines.